Skip to main content

Local Business

A2B Signs– new owner and new premises

Lara Herbert has brought her 26 years of skills in screen printing, signage, logos, all kinds of designs, to Whitianga and the Coromandel Peninsula, as the relatively new owner of A2B Signs – Design and Print. Lara purchased the business late last year.
 |  The Informer  | 

Lara Herbert is at home in her new A2B Signs premises.

Lara and her partner, Warren, come from Rotorua, but they are not strangers to the area having holidayed at Otautu Bay near Colville for the last 15 years.

“Where I worked in Rotorua in this field, my work was more automotive based,” says Lara.

“It was very busy, and I never dreamed I would leave my job because I loved it. But when we saw tis opportunity, we thought, ‘why not?’ It is different, but yet it’s the same. Rotorua is a very different environment to Whitianga. We feel at home here.

“I still love my motor sports,” says Lara.

“I do a lot of voluntary official work for MotorSport NZ. I am a Motor Sport NZ Steward and Licence examiner, the licences for motor sport have a more to do with safety regulations and rules. The major part is with Rally Sport which is on gravel. I do the organising; I am not a driver,” she smiles.

“Warren is actually a car painter, but now works as a Technical Rep/Business Development for a Paint supplier but he helps me out when I bring work home which is quite often,” she says.

Lara and Warren love it here. “We love fishing, and we love the people. Everyone has been so kind and welcoming.” Lara explains, “One day I was delivering signs to the Whangamatā just beforeBeach Hop and I stopped on Pumpkin Hill to check the trailer as they were big signs. Someone from the council (TCDC) had driven past and stopped a little further on and called me to see if I was okay. That person wasn’t on duty, but had got to know her through doing a few jobs for her but she was checking to see I was safe and the vehicle was okay. That meant a lot and it has been indicative of how we have been received here.”

“That’s how we will receive people too”, says Lara. “Our welcome and our standard of service will create nothing but the highest quality products based on our customers’ requirements, and we do it New Zealand wide, whether they be for business, personal or anything in between.”

Lara hopes the Coromandel rally will come back. ‘Rally New Zealand have talking about bringing it back. That’s something I would love to see and can help with.”

Lara and Jorja are the A2B Signs team – a lot of graphic design work gets done here – in large and small signs, indoor and outdoor, clothing and caps. Lara explained that Jorja was away on holiday, but that the machines are never idle. Recently Lara obtained a new one, all set up in their new premises.

That is one detail Lara is keen to point out. A2B Signs are no longer in Monk Street, nor are they around the back of Monk Street. They are in a new place in Whitianga township, just around the corner on Mary Street adjacent to Worthy Glass and Windows (There is no sign to mark Mary Street).

For the King’s Birthday weekend, Lara and Warren were off to Otautu Bay to do some fishing and relaxing.

Their website: a2bsigns.co.nz. Email: standout@a2bsigns.co.nz