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Community Christmas Giving…it’s time Community The tree is ready at Guthrie Bowron.

‘The Christmas tree standing in Guthrie Bowron’s showroom in Joan Gaskell drive, Whitianga is ready for its 2023 Community Christmas Giving Project. This is the tenth year Guthrie Bowron has been acting as a focal point for organising the giving of very special kinds of gifts at Christmas

time for families in need.

“This project has evolved to something quite different to how it all started,” says Rachel Lee, co-owner of the Guthrie Bowron store. “Now it helps a family or individual with the specific needs they might have to make it a good Christmas for them.” The Social Services Centre in Cook Drive provides Rachel and her team with the details (no names or addresses) of a family or individual in need- the age, hobbies, and a little of their situation. This is set out on a ticket and placed in an envelope and hung from the Christmas tree (see photo). People come in and take a ticket or more than one, and off they go to purchase gifts according to the information on the ticket.

“People want to be generous, but they also want to be of genuine assistance in their giving,” says Rachel. These gifts are brought back, Christmas wrapped, and placed at the foot of the tree with the ticket.

Rachel adds, “Sometimes a family who received help on a previous Christmas with gifts and

groceries, comes in and takes a ticket from the tree because they want to ‘pass it forward’ That’s

inspiring and encourages us to keep doing a better job.”

This project also includes an appeal for food for Christmas hampers for households who are struggling with the basic groceries. The Social Services Centre knows who needs this kind of help. They will deliver the gifts and grocery packs.

“The whole task involves a lot of people but in such a way as to protect identities. It is discreet and

sensitive to people’s situations.”

The tickets will be hanging from the tree for selection from Tuesday, 28 November and the closing date to have the gifts returned is Friday, 16 December.

Caption: Jodi, Rachael and Stacey around last year’s GB Pledging Tree.

 |  The Informer  | 

‘The Christmas tree standing in Guthrie Bowron’s showroom in Joan Gaskell drive, Whitianga is ready for its 2023 Community Christmas Giving Project. This is the tenth year Guthrie Bowron has been acting as a focal point for organising the giving of very special kinds of gifts at Christmas

time for families in need.

“This project has evolved to something quite different to how it all started,” says Rachel Lee, co-owner of the Guthrie Bowron store. “Now it helps a family or individual with the specific needs they might have to make it a good Christmas for them.” The Social Services Centre in Cook Drive provides Rachel and her team with the details (no names or addresses) of a family or individual in need- the age, hobbies, and a little of their situation. This is set out on a ticket and placed in an envelope and hung from the Christmas tree (see photo). People come in and take a ticket or more than one, and off they go to purchase gifts according to the information on the ticket.

“People want to be generous, but they also want to be of genuine assistance in their giving,” says Rachel. These gifts are brought back, Christmas wrapped, and placed at the foot of the tree with the ticket.

Rachel adds, “Sometimes a family who received help on a previous Christmas with gifts and

groceries, comes in and takes a ticket from the tree because they want to ‘pass it forward’ That’s

inspiring and encourages us to keep doing a better job.”

This project also includes an appeal for food for Christmas hampers for households who are struggling with the basic groceries. The Social Services Centre knows who needs this kind of help. They will deliver the gifts and grocery packs.

“The whole task involves a lot of people but in such a way as to protect identities. It is discreet and

sensitive to people’s situations.”

The tickets will be hanging from the tree for selection from Tuesday, 28 November and the closing date to have the gifts returned is Friday, 16 December.

Caption: Jodi, Rachael and Stacey around last year’s GB Pledging Tree.